Practice Management: Making Private Practice Work

Starting a practice is easy, building a successful private practice is much more difficult. The knowledge of how to make private practice work cannot be learned from the classroom. The successful acupuncturist must at the same time be an effective practitioner and an astute business person. Many practitioners, facing the difficulties of running a practice, may lose sight of their original purpose of becoming a holistic healer.

In this course, Dr. Brad Whisnant, experienced and successful practitioner who treats 120 patients weekly, shares the most important "Why?" question – Why do we do what we do? Dr. Whisnant shares the basics of marketing and sales, beginning with step-by-step basics for running a practice such as contracts, advertising, etcetera. He then shares his philosophy, beliefs, methods for attracting and retaining patients, and how to achieve the best clinical results.

Attend this class to take yourself on the journey to a successful practice. Learn how to make great and lasting first and last impressions, how to hone your skills both as a practitioner and as a business administrator. Make private practice work for you!

Upon completion of this course, practitioners will:

• Know their personal "why".
• Know how to attract and retain patients.
• Know simple ideas for practice building that can implement into practice.

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